East Side Stories
East Side Stories
soul thread saree specialist

from the loom

The Journal.

Notes, field stories and quiet observations from our travels through India's weaving villages.

The hands behind the Maheshwari

Artisans · 6 min read

The hands behind the Maheshwari

Inside the looms of Maheshwar, where every fall and pallu is a four-day conversation between weaver and warp.

Read more
Reading a saree border like a book

Weaves 101 · 4 min read

Reading a saree border like a book

Zari, kadhwa, meena work — a beginner's field guide to the language sewn into every selvedge.

Read more
A capsule of seven sarees that never fail

Wardrobe · 5 min read

A capsule of seven sarees that never fail

From Monday meetings to Sunday weddings — the seven weaves we recommend to every first-time buyer.

Read more

stay woven in

New stories, every fortnight.

Subscribe for weave guides, new arrivals and behind-the-loom dispatches.